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Every day you can find an advice blog on how to improve your social media content. What to tweet. What to post. How often. When.

Much of the advice is helpful and full of common sense tips. The talk about engaging your audience, developing content people care about, listening and responding. I h Read More

Social marketing is great, wonderful, revolutionary, and fun. All on its own it can drive you pretty decent results (depending on your goal, and what you’re representing); however, social marketing can do so much more when it’s part of an integrated strategy. Read More

It's the question that everyone's asking: "You say that social media works as a marketing tool for B2B, but where's the ROI?" ROI is, of course, the definitive way to measure success. With social media, it is absolutely possible to measure success, but first you have to decide what it looks like. A Read More

About three years ago, I got tricked by a site called Quechup. And now it has happened again... This time the site is called ShoppyBag. I hope that I haven't "forwarded" any spam to your inbox... How do you protect yourself against this kind of spam? Read More

Who handles the Social Media for your company or organization? Is it one person or several different people? Have policies been established to help eliminate any issues that may arise whether foreseen or unforeseen? If it has not been, now is a good time to create one. Read More

I have noticed a disturbing new trend when I follow people, maybe you have seen it? It goes like this…I find a new and interesting person and/or business to follow, not long after I click the “follow” button I receive a Direct Message of all things from this new person with a link to True Twit Val Read More

I'm Brett Favre and I recently crafted one of the most successful Social Media Campaigns of all time. I'd like to share how I became a social media superstar. Read More

Even though I find it hard to believe that a company going forward into 2011 would not be willing to participate in social media, I guess there will always be a few still on the fence waiting to dive in. Here is what companies are missing by not using social media Read More

The days of the Comment Box on the wall is over. Today there are hundreds of ways for consumers to let businesses (and their customers) know what they think in excruciating detail. But smart businesses encourage this type of activity. Read More