BizSugar.com › Social Media › 7 Reasons Why Social Landing Pages Increase Business

Generally, the people who concern themselves with PPC advertising are online marketers and web developers. The marketers write the copy and set up the campaigns, and the web developers create the landing pages that the PPC traffic will be directed to (unless you have landing page software, in which case you can eliminate the web developer step). Once the traffic ends up on the landing page, it’s the social marketers job to reach in and help cultivate a relationship with the visitor.