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I hear the phrase, “Pay For Performance,” all the time. I think it’s a reasonable concept, that is, the better you perform, the better you get paid. Naturally, we want to pay our top performers the best, who can argue with that? Read More

Top 5 things really depend on the business and situation you are trying to address. I will try to keep it more generic and broad.

Implement analytics on your site, even if it is basic site. If you are budget constrained, there are relatively functional web analytics tools in market for free. So Read More

Do you use the sidebar space on your website? If not you’re missing a huge opportunity to show off more of your company and you know that people are looking for those sidebar features. I would not want be the one missing out on some of these critical elements on my website because then my website m Read More

As consumers have greater control, businesses face the challenge of transparency and consistency. Transparency means that any and every aspect of business operations and consumer interactions can (and will) be put under the microscope at any time. So, how can a company build and keep customer loyal Read More

Right now, customer relationship management articles has migrated itself to getting a relationship management tool. It's incredibly diverse to what was the classic use of CRM with access to buyer details by means of a buyer database. Read More

Marketing podcast with Sarah Petty (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Sarah PettyThe term boutique is often associated with fashion or beauty related businesses, but it’s a concept that can apply to any business. Case in point is this week’s guest Read More

Design is important, Here is 5 design tutorials for WordPress to kickstart your blog theme and help you to have a well designed website or blog Read More

The intentions of small business owners vary tremendously; some entrepreneurs want to conquer the world, building a global brand, where as others want to run their business in a way that allows their family to live comfortably, while working on something that they love. Whether the aim of your busi Read More

With the continued evolution and expansion of the green movement, many companies are facing increased pressure from their business partners, vendors and their supply chain to provide meaningful data about the environmental impact of their products and services. While some businesses have reacted to Read More