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With money tight these days and all of us trying to achieve more with less- planning is more important than ever. Here are 5 EASY steps you can take to make your marketing more productive, efficient, and cost effective Read More

A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?”

I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me:

“Social med Read More

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I Read More

There is only so much on-page optimization you can do to push your site up the SERP, but the rest of it will definitely come down to the quality (mostly) and quantity of your links. Read More

Many business owners are obsessed with or freaked out by SEO. The truth is that most people don't really know what it is or understand what its purpose and utility can be. Read More

Okay, I’m a firm — and I mean FIRM believer in the value of LinkedIN as a business social networking site. I’ve blogged about using LinkedIn to gain some new traffic from an SEO practitioners point of view here. I’ve been ‘hooked-up’ by LinkedIN marketing folks for local press to interview me on us Read More

You Tube has the capability to allow you to gain exposure to millions of people. Here are 8 steps to publishing a presentation on You Tube. Read More

There are three things that really irritate me about A/B testing. The first is where people fool themselves by drawing conclusions from too little data. The Read More

Determining the best combination of social media, blogging and SEO activity for your business can be daunting. Knowing where the online activity in your industry resides is a first step to solving the dilemma. Read More