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When marketing your brand the more you know what your customers want the easier it is to have a strong relationship. It is often a trap to generalise or base your assumptions on what you think or hear customers actually want. Here are a few areas to consider:
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Everything that touches your brand affects it. How you market it, is the voice of your brand. Positioning is the stand you take. Read More

In Tom Peters’ The Little BIG Things, on Item #46, he makes the point that “Everything Passes Through Finance.” It’s such a important, yet too often ignored critical success factor for sales people. In virtually every situation, Finance is always somehow involved in the sale. Sometimes, it’s ju Read More

We've written a good deal about Microformats and now they're are beginning to show up all over the web. Microformats will likely be an essential element of the open social web and already the Tails and Operator add-ons for Firefox allow you leverage microformats for easy address collecting and more Read More

Is your social network make your business as accessible as it really ought to be? The answer is different for everyone, but many of us seem to make it too difficult on the networks many leads would otherwise come through. Justin McCullough explains. Read More

We all know it is important to make your business stand out from the crowd. Are you using these 5 story telling secrets in your business? Read More

Make a blog post and it can guide search engine traffic to your website for years. With proper SEO, etc. Unfortunately, it’s not real-time Read More

Does your business lack the idea of building a reputable relationship with your customers? If yes I will advise you to read on and get the solution to the problem.
For your business to grow successfully there is one major thing you need to watch out for, which is building a reputable business rela Read More

Interview with Jessica Kim, Founder of Babbaco, on how she creativity used online video to launch a new product. A live product launch is something every entrepreneur can try. Read More