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Last week, Tipp-Ex (BIC Group) launched a pretty original and creative interactive campaign on YouTube. We tracked the performance and discovered some interesting numbers. Have a look! Read More

Have we focused too much on the exotic at the behest of the Vaynerchuks and Ferris's of the social media world? What follow is an article about passion vs. core values, and why passion may not do justice to the freedom that social media and the specialty niche economy presents. Read More

Email marketers, consider these implications and remedies of Gmail's Priority inbox feature. Read. Learn. Connect. Read More

The other day I watched an interesting video of Dan Schawbel explaining some of the concepts of networking. He stressed the need to give before you receive and he’s absolutely right. Networking isn’t just about receiving, it’s about giving. But eventually, if you keep giving, you’ll receive. Here Read More

Ever wonder how the traffic from individual Facebook posts or Tweets are behaving on your site? Here's a quick tip on how you can track these social media marketing tools in Google Analytics. Read More

Maximizing customers means making the most of those who walk into the shop or use your sit, by ensuring that they get what they want and can be persuaded to buy more. Read More

Driving traffic to your blog is one of the best ways to get visitors to your blog, but how do you convert those visitors to loyal readers, who are so interested Read More

I’m constantly about how few sales people really understand what their customers are buying. They know what they are selling, but they can’t explain what they are selling it for—that is why the customer is considering buying the solution and the value it creates for them. Read More

Learn how to leverage Facebook Places so your business can gain the incremental exposure of their geo-location capability. Facebook users are already taking advantage of this and letting their network of friends know where they're checking in, so you'll want to make sure you can be found and your l Read More