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Many business owners are obsessed with or freaked out by SEO. The truth is that most people don't really know what it is or understand what its purpose and utility can be. Read More

Okay, I’m a firm — and I mean FIRM believer in the value of LinkedIN as a business social networking site. I’ve blogged about using LinkedIn to gain some new traffic from an SEO practitioners point of view here. I’ve been ‘hooked-up’ by LinkedIN marketing folks for local press to interview me on us Read More

You Tube has the capability to allow you to gain exposure to millions of people. Here are 8 steps to publishing a presentation on You Tube. Read More

There are three things that really irritate me about A/B testing. The first is where people fool themselves by drawing conclusions from too little data. The Read More

Determining the best combination of social media, blogging and SEO activity for your business can be daunting. Knowing where the online activity in your industry resides is a first step to solving the dilemma. Read More

No, I’ve not decided to convert this blog into a lesson on Anatomy, I actually want to talk about systems. But I don’t mean systems–technology, I mean systems–the way thing work, how things interrelate, specifically in acquiring and retaining customers. Read More

The best way to build your personal brand and open doors of opportunity is to write a nonfiction book. Here are links to 7 articles I wrote to help business owners like you identify your goals and select the right topic for their book. Ask me your publishing questions! Read More

When we are talking about internet marketing for local businesses, there are a few facts you need to get right. If you don't want to learn quite a few things related to internet marketing for local businesses the hard way, then you want to read the following reliable reading material. If you go wro Read More

Offering value in a recession is more about time frames than about brands and prestige. As people learn from recessions to cut corners and save on fun, you should learn how to meet that need. JC Hewitt explains how. Read More