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In April, OgilvyOne announced their World's Greatest Salesperson contest. I wrote a blog post, The World's Greatest Salesperson, that generated a huge amount of controversy, discussion, a number of blog posts on other sites. We were all in an uproar about OgilvyOne's position on characteristics of Read More
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Too often small business owners abdicate important roles to so-called professionals with more experience. The problem with this approach is that nobody has your experience. Read More
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10 Things I learned While Successfully Creating an Online Blog: Lessons from my experiences in 2010. Read More
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There is a big difference between how you market your business offline as opposed to online. With offline marketing it’s all about the bold - in your face, buy now, type of marketing messages. I tend to think of the used car salesman wearing a brown suit and yelling on his TV commercial. With onlin Read More
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Gatekeepers are a pain in the you know what.
All you want to do is talk to the right person in a company because you know that if you do you will be able to convince them that your offering is the best, except every time you call, you are blocked by the dreaded gatekeeper. Read More
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Malls should be taking advantage of a new geo-location tool SCVNGR by building a Mall Trek on SCVNGR. Learn how to build a successful Trek on SCVNGR for your mall. Read More
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Yesterday I wrote part 1 of How Is a TV Advertisement Produced. And as promised here is part 2.

How Is A TV Advertisement Produced Step 10: Agency-Production House Feasibility Study...

Once the production house is chosen, the agency will sit down with the production house to explain the boa Read More
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Now, you’ve been in the business world, I’m sure you will be looking for a way to grow your business so that it will be successful. The question you should ask yourself is, are you reachable? Your answer will determine if your business will be successful or not. Have you ever think about the idea o Read More
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It will be increasingly difficult to grab attention from anyone on the Internet or in person. You may spend hours writing a great blog article, creating a high-value video or designing your marketing slicks only to find that people just aren’t interested in consuming them. Why? Because we’re being Read More
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Blog commentary is a powerful way to become part of a community on line. Blog authors appreciate comments and readers appreciate additions to the conversation that was started by the blogger. But engage with a view to add to the conversation rather than just as a link building exercise. It will be Read More
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