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One of the most important aspects of maintaining your email list is retention. It simply is not enough to get the subscriber. If you forget this piece of the success puzzle, you have done all this hard work for nothing. Retention marketing is the most critical function of your email campaigns. Read More

Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer.

That my friends is the entire practice of marketing summed up in seven little words that make up what I call The Marketin Read More

By Maria Valdez Haubrich Despite the recession, government contracting has continued to be a lucrative business for small companies that are capable of providing products and services the government needs. But becoming a prime contractor to the government can be complex and confusing, with lots of Read More

If you have a passionate topic that you want to talk about you shouldn’t steer away from it because it is one of the more saturated content areas on the web. Instead you can try another approach to stand out and get noticed. Read More

Asking for help is often tough. Asking for help in the selling profession is really tough. It's not a sign of weakness, but instead a sign of strength. See why here. Read More

David Siteman Garland's book, "Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business" launches TODAY, and here's a great list of bonuses for buying the book this week! Read More

In a special episode of RISE where David Siteman Garland is interviewed by Danielle Smith, David talks about his new book (on sale today), how to become a trusted resource, and more. Read More

From understand the new gatekeepers to asking for nothing, this post covers the multi-step process and principles to, essentially, get in contact with anyone you want. Read More

Here are some consumer insights on teens for small business advertising. The market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, according to “The Teens Market in the US” report from Packaged Facts. There are 26 million teens in the US today. Read More