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Do you have a social networking strategy? Is Twitter a lot of noise or are you using it to build your brand and develop an online community? Read More

Make your readers interested to give their thoughts encouraging them by asking a question, tell them about what you are up to and get their feedback Read More

The other day, I was having breakfast with a great friend, one of the most talented marketing executives I have encountered.  Unwittingly, we had the same Read More

Now, I am not going to pretend that I am a fashion expert but recently an infomercial for Pajama Jeans caught my eye. At first glance, the Pajama Jeans infomercial feels like a Saturday Night Live sketch but the product is real and can be thought of as “pajamas to live in and jeans to sleep in.” Read More

I got a great comment from my friend Jill Manty regarding my post on agencies and Social Media boutiques. Her experience is different from mine in that she comes from the digital agency side of things. Her experience has been that “traditional” agencies are completely unprepared to build bridges wi Read More

As a sole proprietor or 1-person shop, how can you compete with a business or individual when you're working with limited resources? Is outsourcing a viable option for you? Please join the discussion. Read More

My Recipe to Build a Successful Blog, a successful blog is not that easy to build, here you can find some tips from my blogger experience. Read More

Yesterday, we briefly reviewed how testimonials, as an advertising tactic, can help a business. I described how Amazon, Ebay and Zappos built their entire businesses around the concept of customer testimonial in the form of a feedback. They hinge on testimonials to gain the confidence of customers. Read More

LinkedIn is the go to place for sales people doing discovery on their prospects. It is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team... Read More