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Anyone looking at solutions that are deficient in one or more of these areas is setting their programs up for inevitable self-limitation. Here are some key questions that deserve to be asked and answered by anyone looking at mobile for their brand. (I’ve also included some suggestions for why these Read More
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These are 11 areas of addressable interactive marketing that I will be monitoring, in which I will be expanding my knowledge, and creating strategic plans for in the coming year. These 11 trends are essentially my crib notes for 2011. And if you think I’m wrong, remember these are not predictions, Read More
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You need to know how to determine brand positioning for small businesses before you even think about advertising. It is part of doing a brand architecture which I hope to discuss in the near future. For this post, let’s try to break down several ways on how to determine brand positioning for small. Read More
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We need to stop talking about influence in social media and how to measure it and focus on how to positively impact people's lives Read More
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Mobile sites for retailers are almost essential at this point. It’s just good customer service, especially during the holidays. A mobile site and/or an app, saves me (your customer) time and it saves me (your customer) from visiting your competitor instead. Read More
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I saw a comment by Alex Shootman of Eloqua at Focus this morning. He spoke of their performance management system in which they looked at performance across a couple of dimensions, Getting It Done and Doing It Right. I really liked his comment, but wanted to address it in a much broader sense. Read More
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Best Internet Marketing Posts of 2010 by Techipedia's Tamar Weinberg. This is a massive list of 300 posts covering all aspects of marketing online Read More
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Social selling has skyrocketed in popularity thanks to easy-to-use and easy-to-implement technologies and practices. Sales professionals across all generations now have the ability to modernize their selling strategies with convenient tools to gather more information in real-time... Read More
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Yesterday I've learned of BlogDash, a system which provides you with "the tools to find the bloggers who will actually care about your story, company, product" as well as with "all the information … to make a personalized and educated pitch". "Perfect for affiliate recruitment!" -- was my first tho Read More
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It takes more than just being at the social media party for people to take notice and care about what you are saying. To me social media success relies on the three C’s. Read More
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