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Be warned, this blog post is not about your typical been-there-done-that social media marketing strategy. Read More

As an Albany / Capital Region local insurance agent licensed to write business only in New York State, having relationships spread throughout the entire country and world does little monetary good. Read More

Too often, it seems that sales people's questioning strategies are not really oriented about discovering the customer's needs, priorities, and requirements. Instead, they seem oriented to getting the customer to say a specific thing or respond in a specific manner. Once the sales person hears the d Read More

There are constantly new ways to incorporate video into your website. If you’re not using video yet in some way, maybe it’s time to jump on the bandwagon because it is surely not going away. Read More

Most professional service firms offer a free initial consultation. While there are many ways to conduct this initial meeting, this article suggests some ways to ensure that you get this new relationship started on the right foot. Read More

It's happened to me again... A whole chunk of my knowledge about sales and marketing just got blown up; has become utterly obsolete. I'm specifically talking about radio. Read More

Interview with Jaime Cevallos, coach to major league baseball players, on his journey to where he is today. Inspirational story of how Jaime took a passion and turned it into a business. Read More

I know the parallel may seem strange at first, but there are actually a number of shared key points in these two tasks, and as someone who has been fighting a nasty flu over the past few days, and working in affiliate marketing for close to 9 years, I'd like to list the similarities for you today.. Read More

Do you have a tough time booking sales meetings with new prospective clients? Want to know a way to increase your success rate in booking new meetings? Read More