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If you run a small business and are using social media sites like Facebook and Twitter, the main goal here is to maximize content sharing. This is what the viral effect of social media is all about. Here’s a list of tips to increase your chances of retweets and shares. Read More

So you notice traffic drop being tracking your website’s statistics via Google Analytics or another monitoring service! How to deal with sudden drop in traffic? Read More

Service is one of the best and most effective tools in your competitive arsenal. Don't underestimate its importance. Instead, suit up, get out there and kick some competitive butt. Read More

The person in your company who has the initial contact with your customers has the power to delight or disappoint them. And the way your customer is treated when they first contact you, whether it's by phone, email or in person, will determine whether they stick around to hear your sales pitch or h Read More

Growing a business requires more time and energy than most entrepreneurs have left at the end of the day. But if you don't spend time on marketing, follow-up, etc., your business won't grow beyond what it is right now. Fortunately, if you have a web site, you can put it to work doing much of the wo Read More

Going mobile for your next PPC campaign? Mike McGinley shares tips that can help you reach new—and returning—customers. Read More

Are You Organized Enough as a Blogger to be Successful – a list of things to organize and the wright tools to use to be organized. Read More

Few B2B marketers have ideas on how to shorten the time from marketing program inception to implementation. Here are four tactics to help compress this process. Read More

No matter which strategic B2B marketing options you choose to pursue, two elements must always be in place to ensure success -- targeting and tracking. Read More