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In order to convert your site / blog audience into your customers, the basic thing will be to align the profile of these two groups of people. What I mean is … if you are not attracting the type of customers relevant to your business to read your site, then naturally people reading your site / blog Read More

Digg has launched an overhaul and redesign of the struggling social media service in an attempt to bring users back and regain some momentum. Read More

You are entitled to succeed in sales if—and, and only if—you do what all that success requires (and then a little more). Read More

Have you claimed your small business on Facebook Places yet? Facebook Places allows small business owners to take control of their Place page. Learn how to claim your Place. Read More

9 out of 10 clients responded along the lines of “Yeah. You should have always been charging me more”, so those are my top three freelancing lessons Read More

Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. Read More

There has been much talk and worry about the ‘Do Not Track’ legislation proposed by Federal Trade Commission in early December 2010, and now that Google’s Chrome and Mozilla’s Firefox both have plugins/features to block certain types of third party cookies (and we also know that Internet Explorer 9 Read More

A guest post by Susan Daffron. Almost everything you read about marketing online says you should give away a freebie in exchange for someone’s email address. But does it work? Read More

With the rising popularity of social recommendations and the “Like” button, Facebook has developed a new ad platform, called “Sponsored Stories,” that utilizes the relationship between users and a brand to help businesses build awareness to attract new fans. Read More