Facebook Turns the Interaction Between Users and Brands into Ads

Posted by HotelMktgROI under Social Media
From http://www.e-marketingassociates.com 4849 days ago

With the rising popularity of social recommendations and the “Like” button, Facebook has developed a new ad platform, called “Sponsored Stories,” that utilizes the relationship between users and a brand to help businesses build awareness to attract new fans.

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Comments

Written by LWatrous
4848 days ago

This is an issue many users will fuss about. I, for one, am a fan of many major brands and services on Facebook, but I certainly don't want my statuses showing up as ads!

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Written by sherisaid
4849 days ago

This is a great post...I'm on the fence, personally, on the sponsored stories issue. On the surface, it seems like an intrusion, and possibly a slippery slope to destroy what makes facebook great with greed. But we'll see.

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Written by HotelMktgROI
4849 days ago

Thanks Sherisaid. You make a good point. With all the new business features Facebook is introducing every day, it's hard to see where it will all lead, so I guess we will just have to see what happens.

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