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Web videos are playing bigger role in small business online advertising, while text link-based ads will be less desirable by small business advertisers. Read More

Recently, Google has announced that it is taking a greater stance to control search results quality by providing better relevance, freshness and comprehensiveness. Read More

Google Analytics showed me that one article from one of my syndicated RSS feeds ended up being responsible for 1/3 of my referral traffic. Read More

When I began reading the Keith Richards autobiography “Life,” I knew it would contain marketing lessons. I mean, we’re talking about one of the most commercially successful musicians in the history of the world. Well, I found the first lesson last night, and it’s a dandy. Read More

There are two schools of thought: 1. Do not put out content unless it’s exceptional, anything less isn’t going to cut it. 2. Just get something out there regardless if it’s not great; better to get something out there then nothing at all. Read More

As sales managers move into new roles or plan their year, there is a lot of pressure to set stretch goals. Reaching these goals requires resources. Read More

Performance management is a hot issue. Sales leaders and business managers constantly strive to get the highest levels of performance from their people and teams. We coach, provide tools and systems, create processes, measure and reward. All of these are important, but I think we tend to overlook a Read More

Currently the biggest and most popular social media websites include Facebook, LinkedIn, Twitter, Digg and YouTube. However no business can deny that Facebook is a powerful platform for consumer interaction, advertising and having a business presence. Facebook seems to hit the right spot, between Read More

Like many of you, I'm sure, I read a lot. I read about a book a week and it's 95% non-fiction. I'm particularly stuck on reading business books, especially those focused on strategy, marketing, and innovation, as you could probably... Read More