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Strategy - The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness. Read More

What is Affiliate Marketing for YOU? For me it's "freedom", "flexibility", "expertise", "professional secrets", "performance", and, of course, an "unmanageable workforce"... Read More

Even if your products and services are excellent, you will not succeed in achieving sales unless you effectively communicate their advantages over those of the competition. Read More

The May issue of Wired magazine (the printed version) was of special interest to me. Within the few pages at the front of the magazine, there were 4 full-page ads (one was a two-page spread) for major consumer brands, each featuring different mobile response methods to entice readers to engage furt Read More

Google is pulling hReview-tagged reviews into Google Places. Learn how to insert hReviews onto your website either manually or through a Wordpress plugin - and have a chance at your customer testimonials appearing on your Places page. Read More

With only so much time to devote to social media marketing, how do you decide which site to use? Here is a 3-part strategy to find out that. Read More

If you blog, then you know the feeling of dead or dropping visitor statistics. Bloggers want traffic, and even some great blogs struggle at acquiring it. According to CNET, there is a new blog born every 30 seconds. Some of these blogs will get traffic and attention, and some won’t. So, how do you Read More

It’s no surprise that media interviews are among the most effective, yet least known, marketing methods you could use to promote your company. But as good as they are, they can be even more effective. Read on for some tips. Read More

WhoWorks.at is a professional website or tool that list all of your LinkedIn connections who works at the site or company you're visiting, in just a click. Read More