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One of the most important ways of improving your AdWords campaign is through the three 'Match Types'. The type of match you choose can hugely affect how much the keyword costs and how much it makes in sales. Many beginner AdWords accounts never get beyond broad match but they really should.

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Today, I get this email, it's addressed to undisclosed recipients, which is really email-speak for Dear Occupant or Current Resident.  Here's the text of Read More

A new study finds that companies that make decisions based on the data they have collected earn significantly more than companies that don’t.
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LockerLookz targets a niche of middle-school girls. Yet LockerLookz doesn’t sell a broad range of products to its niche, only products that girls can use to decorate their school lockers. Girls can select tiny shag rugs, colorful wallpapers, big paper flowers and other accessories.
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Making your business appear fresh is a great way for attracting new customers. However, renaming is only part of an overall brand strategy. What else should be done? Read More

Baidu, China’s top search company, just unveiled its Web 2.0 social bookmarking button called "Baidu Share," which is currently in closed beta.According to Marbridge Daily, users can embed the "Baidu Share" Javascript code into their website, allowing their visitors to share content from the site t Read More

Information networks are changing so rapidly that the way we think of social media could be vastly different in just a few years. In the next three years alone spending on social media marketing will skyrocket in the B2B space from $11 million in 2009 to $54 million by 2014. Will you be able to cap Read More

New to blogging and still undecided about which platform to choose? GetBusyMedia takes a look at four of the most popular blogging platforms to help you decide which platform suits your small business best. Read More

Social Media has grown to sizes that most would never have imagined just a few years ago. For businesses, it is now viewed as a necessity and not just for the forward thinking hip companies. Read More