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Earlier this week, it was reported that Google+ was already approaching 18 million users. Take that compared to Twitter’s 175 million and Facebook’s 750 million and it doesn’t look like a lot, but considering it has only been two weeks – the rate of growth is phenomenal. Clearly Google did somethin Read More
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Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. So, how does this differ from the inbound marketing everyone is talking about? Read More
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In this interview, Rebecca Lieb (expert on digital marketing, advertising, publishing and media) gives us a crash course on digital publishing. Read More
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Accounting software consultants and customers are generally not the “over the top” type, so Sage’s approach to giving people a subtle way to express their humor and “issues” was completely appropriate and keeping in perfect harmony with their audience. Read More
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US Airways and Comcast have consistently scored at the bottom of the American Customer Satisfaction Index for several years. But according to blogger Christopher Elliot, both companies are now applying strategies that could help all companies improve their customer satisfaction capabilities too.
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Designation for a brand name is much more important criteria before starting any kind of organization. The designation for it should be a nicer which can akin to the customers. A respectable name for the brand can enhance the market in a random surge. If to be straight forward; for making your busi Read More
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Few people like to be “sold” and that’s why PR works. The soul of PR isn't sales; it's education and branding. Read on. Read More
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Links are the bread and butter of SEO. When one site links to another, it passes along some if its search engine trust factor to the second site. This “link juice” tells the search engines that the second site is a quality site with valuable content. Offsite link building, the second phase of any s Read More
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One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so rou Read More
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A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes the Read More
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