BizSugar.com › Online Marketing › Can Outbound Links Help Your SEO?

Links are the bread and butter of SEO. When one site links to another, it passes along some if its search engine trust factor to the second site. This “link juice” tells the search engines that the second site is a quality site with valuable content. Offsite link building, the second phase of any strong SEO campaign, works to develop a portfolio of quality, inbound links that point back to your site. This can be done through blog commenting, online PR, developing local search and social profiles, article marketing, directory submission and more. All of these are inbound links. But what about outbound links? What role do they play in SEO?