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As part of its latest makeover, Facebook has launched a new set of metrics that gives page administrators a detailed look into the reach, engagement and overall performance of their social media marketing efforts. These new insights are separated by individual posts, so now marketers can better ide Read More
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LinkedIn has added a new feature to their Company Pages. Businesses can now use LinkedIn Status Updates to engage their online community and drive traffic to their website. Read More
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Whether your business is embracing social media to grow your customer base, or whether your employees are Facebooking on their work computers, social media is becoming an integral part of more and more small business workplaces. But few companies are taking the crucial steps to keep their networks Read More
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Jason shares an example of a marketing campaign that stands out from the crowd and links the message back to the product. Read More
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A/B and/or Multivariate Testing…

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.

Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, Read More
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The first and foremost thing you need to do is be ready and ably to sell your product or service in a snapshot. In order to get he clients you are looking for you absolutely need to be prepared to meet with your clients wherever they are and whatever they do. What will set you apart from all the re Read More
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The search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results. Read More
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Depending on the size of your e-commerce site, properly optimizing it may look like trying to climb Everest in flip flops. A lot of e-commerce site owners are intimidated by all the work that goes into properly optimizing a site, so they put it off and put it off until their site begins to suffer b Read More
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Content is the foundation of everything that you do online. If you don’t have good content on your website, visitors will quickly bounce out of there and be on to the next site. If you don’t have good content spread throughout the web, your SEO and link building efforts will fail. And, if you don’t Read More
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Customer loyalty programs can either make or break you. As a business owner, it is on you to ensure your business succeeds. Your business depends on your customers. Make sure you’re treating them right with this great idea! Read More
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Share your small business tips with the community!
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Share your small business tips with the community!








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