BizSugar.com › Online Marketing › Online Marketing Program: 1.4 Conversion Tracking

A/B and/or Multivariate Testing…

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game.

Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds).