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A recent post on the Dawn Westerberg blog makes an important point. Business prospects really want to know what kind of experience they will have if they hire your company. In other words, what are you like to work with?
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Epsilon study reveals which B2B marketing channels individuals, which may also be buyers, trust the most. Read More

Late last week, YouTube unveiled a sleek new interface. Unlike many other social networks’ redesigns that roll out gradually, YouTube’s occurred in one instant with the click of a button. The popular video-sharing site’s changes aim to take content sharing to the next level as well as promote the u Read More

90% of customer retention is about communication. Be proactive in your communication (especially about negative communication – price increases, late delivery, back-order) etc. and you will have a customer that “feels” your company. Read More

Content curation is the operation of learning, assembling, and presenting digital content that encloses precise subject matter Read More

Social media moves at break-neck speeds, and it's sure to evolve alongside emerging technologies in 2012. These are the first five of the top 10 social media trends for small businesses in 2012. Read More

In your experience what information has prompted you to comment or share with your network? It is likely including these factors in your writing will propel your content through the social pipes.

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Since the process isn't complicated, I though I'd share how you can estimate a budget yourself. For this exercise we'll assume you're going to start with Google AdWords. To get a good estimate, you'll need to answer 4 main questions. Read More

Maybe your small business doesn’t have an on-staff graphic designer, or maybe your graphic designer just took a much needed vacation. Don’t panic. With just a little bit of patience and basic knowledge of Microsoft Word, you can create something worth sharing. Read More