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Can software understand everything? The advent of social media offers new possibilities for listening to the voice of the customers but the role of technology is commonly misunderstood. Read More

So you have an incredible website and you are promoting it well too but why is that people keep suggesting about launching a ‘social media promotion’ campaign? Is it something very important or just another way to increase marketing expenditure? Well social media promotion has emerged as a really p Read More

Your personal brand is linked directly to others’ experiences and exposure to you; placing too much reliance on online exposure limits how others perceive you. Read More

Have you visited Foursquare’s website lately? Many use the service solely for checking in and unlocking deals via mobile phones. This is a fun way to discover tips and specials about places you have visited but previously did not offer much in terms of discovering new places. As of November 15, 20 Read More

When it comes to SMM, it is very important that you capture the interest of your readers/prospects.In most cases, when it comes to social networks like Facebook, the marketer’s profile page already has a link to his or her Fanpage. This is a separate space from your profile page where you can put a Read More

People see the internet before as only a way for communication, for chatting and even for pleasure such as games. It was not until many other advantages has been discovered in using the internet that many people are now using it to the fullest. Even for many people, this is a way to make their prod Read More

What is Social Authority?

One of the key components in successful social media marketing implementation is building “social authority.“

Social authority is developed when an individual or organization establishes themselves as an “expert” in their given field or area, thereby becoming an “i Read More

I’ve written before about how important it can be to segment your marketing to reach different niches. If your mix of customers includes distinct groups — perhaps retirees, young couples with children — you can sell more with marketing campaigns that target each of those groups.
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Ecommerce is a different kind of animal than a simple blog. It’s a mix of the traditional retail store with the access and technological advantages of the internet. One affect that the internet brings is that it gives everyone the ability to start their own business with a very low start up cost. Read More