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Targeting customers based on their needs as opposed to demographics can improve sales significantly. Here are the tools you can use to uncover customer needs . Read More

In today’s economy, offering discounts, sales and price cuts is almost essential for a small business hoping to attract and keep customers. But did you ever stop to think that price cuts or discounts could actually be driving your customers away?
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Don't you wish you could see the future? Don't you daydream about what you would do if you could see down the road? Read More

Quick Response (QR) codes are not new. These are the digital squares that are found nearly everywhere. Users scan the code with their smartphones in order to visit a website that contains exclusive information. What retailers are now discovering is that QR codes can be used to enhance the in-store Read More

Before you get hired for a job, you should expect to be Googled. HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites. It is not uncommon for a potential employer to scroll through Read More

Read and/or listen to the interview with the author of the new book, "The Power of Unpopular." Two chances to win a free copy when you comment. Read More

Blogging helpful tips are a dime a dozen, but there are plenty of hot and sexiest stuff that get overlooked by newbie and, even sometimes experienced bloggers. This might be for the reason that blogger is just pretty excited to jump in. Read More

These days, “content marketing” is a hot online marketing strategy. But why does the thought of sitting down to write an article strike fear into the hearts of so many small business owners? Here are 8 ways to develop, repurpose and/or share content to market your business even if your mind is draw Read More

Gustavo, one of my partners at Your Web Department, suggested that I talk about Facebook from my perspective. What he meant by 'from my perspective' was as one of the oldsters out there. I'm north of 55 and I'm using Facebook and Twitter, etc. for business but that's not typical of my generation. A Read More