Writing for the “general public” is a colossal waste of time. Use fresh content tailored to a specific audience to drive your inbound marketing.
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Now that you’ve caught the vision of inbound marketing, it’s time to up your game. “Context marketing” is the next big movement for marketers.
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Video Notes? Video NOTES? You bet.

Got a Video? Taking Notes? Want clients to HAVE video notes? Try Videonot.es. This Google Drive-driven Influency tool takes media to a new influence-y place. Read More
For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon.

The difference between paid, earned and owned media stumped me for the longest time, so I thought I would lay out a a simple expla Read More
Rich Revelance recently analyzed 15 billion shopping sessions between December 2012 and April 2013 to see how social media affects purchases. The new data shows that Pinterest took a big leap in the % of weekly social shopping sessions and leads to order values almost twice as high as Facebook. Read More
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions?

In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), I analyzed a few dozen cover photos and came up with 5 Read More
Apps are appliances made for devices based on android OS to expand the utility of the devices. As a manager for social media who is at all times on-the-run, you can be sure to depend on these important apps to stay engaged and connected with your social media. Read More
When you’re getting started with social media, burnout is a common problem. You get started, you’re posting things, but then you get tired, don’t see many results, and it just slips down your list of priorities. What’s the problem? You didn’t set goals.
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Many see content marketing as just that—: marketing. But smart marketers know that what they're delivering is a great story—, so long as it's a true story, even if it's not perfect... Read More

A few weeks ago I was talking with one of my B2B SEO clients about their ongoing link building campaign and he mentioned that he had several preexisting domains that he had bought several years back that he wanted to redirect to his current site. That counted as link building, right? Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!