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If you've been one of the people that have been reading up on my ebook about social media psychology, then you can understand why I've been on this kick for a while now. Building social traffic is a great thing. But, as you will see in the image to the right, there is a fine line where you and your Read More

Executing a successful social media strategy for your small business can be a challenge. However, when compared to a fishing trip it makes more sense to the average small business owner. Read More

Low-value SEO tactics include any of those “easy win” or “low-hanging fruit” solutions so many site owners are looking for. They want to get in, get out and have an optimized site as quickly as possible. I get it; as a small business owner I I know that time is tight and you don’t always have 2-3 h Read More

Recently I had the chance to interview digital marketing and SEO expert Erin Everhart. Erin is the director of digital marketing at 352 Media Group, a digital agency providing design, development and marketing solutions for clients ranging from startups and mid-sized business to prominent brands. Read More

There’s a reason why so many successful SEO firms exist today- there’s a huge need for them! Businesses understand that an online presence today is everything, and more specifically, a positive search engine presence. This is why they are willing to invest in online marketing and SEO. Read More

Social media has become integral part of our society. No business can survive without having a robust social media marketing strategy. Learn how to implement it here. Read More

Are you getting the most out of QR codes? Find out how your business can grow with the use of these little squares. Read More

Your profile picture is the first impression most people get of you on the social Web. In today's FTQ (Frequently Tweeted Question) Slidecast, we've got the do's and don'ts behind a solid profile pic that puts your best face forward -- literally. Read More

Savvy retailers know a consistent approach to ticketing improves profit margins and gives corporate marketing control of store promotions. It also helps to ensure compliance on several levels. Whether you're a single location retailer or part of a large store network, your ticketing strategy can gi Read More