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A B2B online marketing campaign needs to have a strong content component in order to be successful. B2B decision makers are looking for a service provider or a product that is going to make their job easier. They want to know that they are making the right decision for their company. Read More

According to SEO expert Ian Lurie , the biggest mistake any site can make when it comes to their SEO is thinking “That it’s a tactic. It’s not. It’s a strategic approach to marketing online.” And what’s the difference between a tactic and a strategic marketing approach? Read More

Is taking a stand on political or social issues good for business? That's the topic of a new white paper published by online marketing agency Wright IMC ... and in Episode 23 of the Content Marketing Podcast, we get the answer from Tony Wright himself. Read More

Proper training, along with subsequent certification, ensures that your channel partners are fully prepared to sell your products. Read More

You're a new copywriter. Congratulations.

Writing copy is a lot of fun, and it can be very lucrative too. Read More

Today I rang my bank to close a credit card of mine that was costing me a fortune in interest every month. The lady that answered the phone was a trained professional, and she tried her very best to talk me into keeping the card. Read More

Presenting the ultimate visual almanac for the discerning B2B marketer. All you needed to know regarding the costliest content, easiest content and most profitable content. Read on to get that competitive edge in the highly competitive, and extremely crowded B2B marketplace. 
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This presentation write up provides a complete guide on how to Master Local SEO including on page optimisation, how to get reviews and finding local citations Read More

Are you actively employing *passive* affiliate recruitment yet? Learn what it is, why its important, and how to take advantage of it... all in my newest blog post (on the topic). Read More