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If you are reading this, chances are you’re considering entrepreneurship.

The concept of becoming a businessperson is both exhilarating and daunting at the same time. Where to begin can be quite intimidating.

Because of these obstacles, this “Business of Business” segment of my blog will come Read More

It is crucial to keep your eye if it comes to design. Right now, a new trend of adding geometric patterns are getting to be ever more common. We are beginning to see them

Geometric Patterns - A New Trend In Office Space Designs
(Geometric design used in office corridors)

popping into the co- Read More

With all this hype, many marketing professionals have already raised the biggest question: Will AI replace marketers in the near future?

Read on as we discuss in this infographic how AI has developed throughout the years, and if marketers should really be worried about it or think otherwise. Read More

In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see these posts. This week I want to share with you 6 tactics to help you i Read More

Mobile devices have completely evolved the way customers search, engage and buy.

It’s indisputable that every business in existence must bake ‘Mobile’ into all aspects of marketing in our touchscreen-obsessed era.

So, if your potential customers are glued to their mobile devices, be sure to u Read More

What’s a startup or small business to do when their need for marketing is big, but their budget is small? Here are 5 lean marketing principles and 22 actionable lean marketing tactics you can try in your small business or startup.


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Symbols are a visual shorthand that businesses can use to imbue their brand identity with a deeper meaning. Symbols create connections between your company and the ideas you want people to associate with your company. Here's what you need to know.


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Have I finally lost it? Maybe. You can decide after watching this video in which I strongly suggest that you DON'T look for a franchise to buy. Read More

Sales remain the number one thing small business owners struggle with in their companies. Many don’t like to do it. Because they feel afraid. Or they think they don’t have the skills. Or they believe they must become the pushy used car salesman. Popular culture has depicted this figure so negativel Read More