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The other day I was conducting an educational workshop for folks interested in becoming Duct Tape Marketing Coaches. At one point I talked about presenting workshops as the primary way that coaches acquired customers and that it was an essential success factor for prospective coaches to consider. Read More

Europe is having its fair share of auto sector troubles right now and both Porsche and Volkswagen have been caught up in them. However, the really interesting sector news is about Porsche family firm politics and the downside of BHAGs. Read about their problems and how they could have avoided them... Read More

Ah, the life of an entrepreneur. Come up with a business idea, write your business plan, line up a bunch of venture funding, and retire to a private island a few short years later when you go public. If you're heading off to business school right now, reading this on your iPhone, dreaming of buying your own island - sorry for the ice bath of reali Read More

Good thoughts on marketing/business Read More

People are turning to the search engines to search for “local” service providers, including home improvement, health care, restaurants, and entertainment. With many individuals preferring to deal with local companies and businesses, local search is becoming an increasingly important aspect of every business. Read More

Clayton Christopher of Sweet Leaf Tea talks about how to choose a business name. His suggestion: make your name short and memorable but don't get too hung up on the decision. Your name can eventually be changed if necessary and can evolve with your business. Read More

Not long ago I wrote about the YouTube video sensation called “United Breaks Guitars.” It's a creative customer complaint in the form of a music video by a professional musician against United Airlines. (See “YouTube: Where Customers Get the Last Word.”) The interesting side note about this video is how it has set the stage for entrepreneurs pu Read More

Jessica Swanson unveils 10 business marketing myths with my personal favorite as number one--you have to spend money to make money. Most of these tired old cliches keep getting dragged out at business meeting after business meeting and in conversation after conversation and it makes you wonder if anyone who repeats them has had any first hand expe Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More