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If you are starting up a new company that primarily goes from business to consumer, without a big budget in marketing or PR, your best chance for getting your message across will be via social media. Most start-ups or major corporations which adopt social media tools to market and engage their customers in Southeast Asia, are essentially in the IT, Read More

Social media is dozens of different platforms with different types of environments and atmospheres. Now add in the cultural differences in the social media platforms from different countries. Some social media platforms are more appealing to us than others. And others just do not feel right. Read More

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you. Read More

Using WordPress has its many advantages from unlimited themes, plugins, and widgets to open source software and the incredible knowledge forums available on the Internet. Read More

In social media, the vehicles are pretty apparent to everyone. We have Twitter, Facebook, MySpace, LinkedIn, Flickr, YouTube, blogs, etc. How hard can it be? They are all free and are all tempting you to use them to reach out to customers. If you are responsible for the marketing of your organization, the subject has been broached by now, “What Read More

A diagram based on your goal and discipline levels. These levels combined are creating your productivity patterns. Read More

The little time our business prospects have to read anything should be very much on our minds when conducting B2B marketing. Today online content such as white papers must be formatted to address the 'short attention span' of today's business reader. To read the rest of this article, please follow the URL link above: Read More

In this second post on StumbleUpon over the last two days I wanted to share this great video on how to promote your small business Website with StumbleUpon. In the video, Bob Sommers does a great job of explaining how this particular social bookmarking sites works and even some tips. (Submitting your own sites is bad form so get your friend to do Read More

For a real international sales advantage, you need to understand your international client at their own level, on their own terms and have an understanding that is deep enough to be meaningful. This means that you need to dig deep to understand the reasons behind any questions that pop up... and put your own cultural filters aside. Read More