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People are turning to the search engines to search for “local” service providers, including home improvement, health care, restaurants, and entertainment. With many individuals preferring to deal with local companies and businesses, local search is becoming an increasingly important aspect of every business. Read More

Clayton Christopher of Sweet Leaf Tea talks about how to choose a business name. His suggestion: make your name short and memorable but don't get too hung up on the decision. Your name can eventually be changed if necessary and can evolve with your business. Read More

Not long ago I wrote about the YouTube video sensation called “United Breaks Guitars.” It's a creative customer complaint in the form of a music video by a professional musician against United Airlines. (See “YouTube: Where Customers Get the Last Word.”) The interesting side note about this video is how it has set the stage for entrepreneurs pu Read More

Jessica Swanson unveils 10 business marketing myths with my personal favorite as number one--you have to spend money to make money. Most of these tired old cliches keep getting dragged out at business meeting after business meeting and in conversation after conversation and it makes you wonder if anyone who repeats them has had any first hand expe Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

A look at the definition of international business. Are "International Business" & "Global Business" the same thing? When determining whether a business is international or not, and when comparing how one business could be "more international" than another, perhaps the best thing is to look at the company's mindset. Read More

Hoping to get a little extra word of mouth to boost sales in the slow economy? Here are 16 thing you can do right now without having to hire an agency. Read More

One of the most common reason stated by small businesses for not embracing social networking is that they can't measure or, worse yet, don't believe there is any solid return on the investment of participation. I get emails almost daily from frustrated marketers who want to dive more fully into social networking, but can't convince the boss that i Read More

As small business leaders, failure is a routine part of our day. Success depends on how we respond to these failures. As one proverb said "Fall down 7 times, get up 8." Read More