For my entrepreneurs, summer is a great time to focus on your ONE BIG goal. One that will make a HUGE difference for the second half of your year.

Now before you start screaming that I’m adding more work to your plate, consider this: Read More

The Art and Science of Sales

The Art and Science of Sales Avatar Posted by centralpawebster under Sales
From 12 days ago
Made Hot by: fundpr on July 12, 2017 6:36 am
“Sales is a ballet; a high-wire act.” “Sales is measurable, predictable replicatable science.” Two different theories. I believe they are both correct. Here’s why…
Read More
Micro-influencers will boost your brand by promoting engagement, attraction, and trust. Let’s take a glance at why are micro-influencers powerful resources to boost your brand. Read More
When it comes to social media marketing, and in this case Facebook, your business goal isn't to get likes and shares, it's to do sales!

For that reason every post should have a clear purpose. Ask yourself, "What is the goal of this post?" and "How does it relate to my business goals?". If you ca Read More
Most of the entrepreneurs I have met are smart, but many are not always wise. That means they may show great insights into a new technology that has marginal business value, their passion may motivate team members more than customers, or they may allow themselves to be pulled over the ethical line Read More
GlobalWebIndex’s survey monitors engagement with close to 50 named social platforms. This surveyed data allows us to calculate the average number of social media accounts per internet user – with the global figure being 5.54. People are actively using 2.82 social platforms – giving clear evidence t Read More
Robert ponders whether we can teach ourselves to be more curious. On the news front, we discuss the state of digital advertising based on reactions to this year’s Cannes Advertising Awards, and offer our strong opinions on yet another article that throws shade at the term “content marketing.” Our r Read More

What We Can Learn from the Rise and Fall of Uber

What We Can Learn from the Rise and Fall of Uber Avatar Posted by SusanBrown under Public Relations
From 15 days ago
Made Hot by: profmarketing on July 11, 2017 12:57 pm
Uber succumbed to a kind of inward-focused hubris that prevented its owners and top management from moving their hyper-growth company out of the expand-and-conquer mode into a vibrant, stable, and sustainable business. Read More
Jeff Bezos credits Amazon's growth to customer obsession, adoption of trends, and fast decision making. Learn to apply Bezos' way to small business! Read More
Most of us ask for suggestions from friends or family before buying or taking action. A lot of people also search social networks and read online reviews for recommendations and advice. And sometimes, these valuable people that we consider influential are people whom we haven’t met personally.

I Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Fred Leo: BizSugar "Contributor of the Week"

Are you eligible to be our BizSugar "Contributor of the Week" on Facebook? Fred Leo is! So give him a big … More
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