What’s the most effective way for retailers to both acquire and retain customers? According to a recent survey of retail businesses by WBR Digital for Emarsys, it’s email — by far. More than eight in 10 businesses surveyed (81 percent) say they depend on email for customer acquisition, while 80 per Read More
Everything we do is a process, the way we buy our groceries, wash our hair or pay the wages all follow some sort of process or routine. Some people naturally follow processes quiet rigidly, doing the same things at the same time in the same way. For others, they take it as it comes, changing their Read More
You just poured everything you had into an epic piece of content. You spent hours Googling information and examples. You toiled over the perfect way to organize and present the information. You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertain Read More
Small business expert, Michael E. Gerber, lets us in on the business systems he’s used to grow his consultancy (and hundreds of thousands of other companies). These are time-tested systems he’s honed over a period of 30 years. From The E-Myth’s first publication in 1987 to the present day, he’s wri Read More

Marketing in four steps

Marketing in four steps Avatar Posted by kimonos under Marketing
From http://sethgodin.typepad.com 9 days ago
Made Hot by: Digitaladvert on August 24, 2016 12:18 pm
The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about.... Read More
It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There are many levels of innovation that go beyond copying someone else’s idea, but stop short of pushing the l Read More
As the business grows, things like administrative task, office work, marketing, etc. become daunting and until and unless you hire a set of helping hands, you will have less energy and time to focus on the bigger picture. A possible solution to this problem is hiring a virtual assistant who can hel Read More
Here are 15 early warning signs of an unhealthy workplace atmosphere and some common culprits that might indicate you may have a culture of overworked employees, along with ways to help remedy the situation. Read More
You sit in front of your computer with fingers poised over the keyboard, ready to type out the next truly entertaining blog post when it strikes — the dreaded writer’s block. If you’re blogging regularly, there may come a point where you feel burnt out and unsure how you are going to formulate a si Read More

Convert Site Traffic into Leads

Convert Site Traffic into Leads Avatar Posted by smpayton under Direct Marketing
From http://www.eggmarketingpr.com 10 days ago
Made Hot by: deanuk on August 24, 2016 11:08 am
Let’s suppose you have already built your blog, optimized your website for search engines, and initiated participating and boosting your content via social media. What’s the next step? Converting your website traffic into leads of course! Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Bernd Geropp @MoreLeadership Engineers Business Success

With a background in engineering, Bernd Geropp founded his first company, a German tech firm, at age 32 with a … More
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