Digital Marketing Strategy Part 1: Buyer Personas

Digital Marketing Strategy Part 1: Buyer Personas Avatar Posted by Jimmy R. under Marketing
From 8 days ago
Made Hot by: sundaydriver on March 26, 2015 11:39 am
How do you make sure that you are marketing in the right place? How do you make sure that your marketing methods/materials are as good of a fit as it can be to your ideal customers? This guide (and the succeeding ones will help you with just that. Read More
When it comes to taxes one of the biggest challenges for a small business is navigating the complex landscape of what taxes are owed where. One of the top complaints that small business owners had against their accountants in the 2015 Small Business Accounting Report, was a lack of guidance. Read More
You can improve employee productivity by up to 25% with the right office environment. Follow these tips to create a great working environment in the building. Read More

Brain Training 101: Staying on Task

Brain Training 101: Staying on Task Avatar Posted by tabithajeannaylor under Marketing
From 8 days ago
Made Hot by: bizyolk on March 26, 2015 9:25 am
As a new startup founder, you’re always being pulled in different directions as you have tons of things to do from taking calls from customers, answering emails and dealing with employees. As you are constantly going from one task to another, it’s super easy to get off track and lose focus. In this Read More

Exposed: Why This Franchisee Went Out Of Business

Exposed: Why This Franchisee Went Out Of Business Avatar Posted by franpro under Franchises
From 8 days ago
Made Hot by: problogger78 on March 26, 2015 9:24 am
Neil-the franchisee, brought a lot to the table. He was entrepreneurial, smart…well-rounded-he even attended law school. And, he was (is) really personable. All the things you’d want to see in a business coach. The executives at franchise headquarters must have loved him. Read More
According to a recent study, 89 percent of brands report success with their content marketing strategies.

The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual con Read More
The biggest concern among businesses of all types, is whether all of this advertising stuff still works. Advertising has never been a field where you got results with 100 percent certainty, but it offered dividends to people who followed the rules. It’s why companies like Kraft Foods and Apple spen Read More
Some products are inescapably embarrassing or awkward to talk about. Even mild embarrassment can cause consumers to alter their behavior, according to a research study published in the Journal of Consumer Research...

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4 Signs SMEs Are Throwing Away Their Marketing Budget

4 Signs SMEs Are Throwing Away Their Marketing Budget Avatar Posted by ghutchings under Marketing
From 9 days ago
Made Hot by: maestro68 on March 26, 2015 1:29 am
Are you ready to make your budget work harder for a better ROI?
Here are the 4 key marketing mistakes that most B2Bs make, and more importantly, how to avoid them.
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When team is effective, emotions of enjoyment overwhelm us leading to everyone in the team feeling satisfied. As productiveness increases, trust grows stronger and satisfaction enhances success and efficiency. The result is a productive team which easily reaches goals. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Fiona McEachran: In Love With Marketing

All small business owners must get acquainted with marketing, but for Fiona McEachran it was a match made in … More
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