How do you exceed customer expectations with every interaction? This infographic explains everything you need to know about customer experience management and your business can enjoy an increased customer retention. Read More

The Secret Sauce for SMBs to Win in B2B

The Secret Sauce for SMBs to Win in B2B Avatar Posted by ivanpw under Strategy
From http://www.smbceo.com 13 days ago
Made Hot by: deanuk on May 16, 2018 7:41 am
Most of the focus on customer experience has typically been in a business-to-consumer (B2C) context. However, over the past few years, there has been increased focus on CX in the B2B domain as it is now being recognized as a key competitive differentiator. Read More
When was the last time you updated your LinkedIn profile?

Are you taking advantage of all of the LinkedIn features available to you?

In this article, you’ll discover the latest changes to LinkedIn and ways you can use each one to enhance your marketing and networking. Read More
With masses of stand-out material being published in 2018, and a rising sea of competition — how do B2B marketers truly ensure differentiation, while maintaining precision focus — and engaging the right audiences for the best return?

Taking into account this encompassing question, the modern CMO Read More
Great website content is probably the single most important factor in influencing your visitors, so why is it so frequently neglected?

Guest Author, Beverly Lerch, has some tips to turn the content for your website into a success – keep reading.

In this post, you are going to discover top thr Read More
Shutterstock has more than 190 million license-able images small businesses can use on websites and other marketing materials. But as the library keeps getting bigger, it is going to take longer to quickly find the images you want. To overcome this challenge, Shutterstock has launched Showcase, a n Read More
Let’s address the ugly part of editorial mission statements up front.

Too few brands (18% of B2B marketers) have one. Read More
A customer journey map - or sales funnel, or marketing funnel - tells the story, both in words and visually, of the path your clients take from initial contact through all engagement touchpoints and on through to a long-term relationship. It supports key business goals and helps you easily visuali Read More
Company mission statements can act as strong guidelines that help promote an attitude and culture that works towards your company’s goals. Read More

7 Common Social Media Mistakes Brands Are Making 2018

7 Common Social Media Mistakes Brands Are Making 2018 Avatar Posted by Dharilo under Social Media
From http://www.dharilo.com 15 days ago
Made Hot by: Digitaladvert on May 14, 2018 8:56 am
There are general social media mistakes we all know to avoid (like buying followers). But there are many other less obvious social media blunders to steer clear of. I've composed this list of the most common slips I've seen in my experience as a social media marketer this year. Are you making any o Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Kimberly Turner @kimberlyaturner Helps Moms Succeed

At age 16, Kimberly Turner was on her way to becoming a statistic. An unmarried teenage mom with few prospects, she … More
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