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When the customer say, Your price is too high, the first thing we need to do is understand the basis for the statement. Why do they think the prices is too high? Are they just saying it because they are obligated to saying it? Are they comparing your pricing to competition? Are they comparing your Read More

Blogging for passion or for money has become very popular in these years and especially more and more people everyday choose blogs for advertise their business.
Blogs can help you to connect with your customers, make some advertising without investing a lot of money and publish information about y Read More

Klout is taking a huge step to make its influence score more meaningful by announcing Bing and Instagram data has been added to its analytics today. Read More

Think Facebook contests are just for B2C companies? Think again! Here's how you can make sure your B2B Facebook contest is a success. Read More

Got a loyalty card in your wallet? Email campaigns that target loyalty program members are more successful – generating higher open rates, transaction levels and revenue.

Of course, getting your loyalty program right is critical and it's important to create a program that is accessibl Read More

In Episode 12 of the Content Marketing Podcast, we look at a term that's generating a lot of buzz among marketers: "Narrowcasting." Read More

This infograph from SalesForce demonstrates how a powerful, integrated CRM can organize, track and convert sales leads, even from social media. Read More

Within online marketing we are advised to primarily focus our efforts on what I would call logical marketing. Logical marketing would include being advised to embed SEO keywords within our site or to create powerful calls to action within our web pages. Read More

Billboards, newspaper ads, television jingles, web promos are all common scenes in marketing. Marketing is a way of life and permeates every aspect of life. Little wonder marketing has become a science of its own.

Marketing has become such a great influence; no longer is anything or anyone accep Read More