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If you want to succeed on the web these days, forget about banner ads and PPC. Instead, devote your time to a kick-butt content marketing strategy! Read More

Let's face it: Google+ isn't going anywhere anytime soon, so we might as well buckle down and learn how to rock it. Great post from Peg Fitzpatrick on the habits of successful Plussers. Read More

Using sociological principals (and Kevin Bacon), John Wood elucidates the impact connections can have on your copywriting business. Read More

You’ve been reading and learning about how best to create engagement on your social media sites. You have a great style of post that is creating great engagement. You think you’ve hit the jackpot. Now you’re using this style post more frequently. But then engagement drops off. Read More

Public relations goes beyond marketing. It's about how to get your product, service or brand to the public and it's often about working with the media to make that happen. It doesn't take a million dollar advertising budget to start positioning your brand in the public consciousness. George Schildg Read More

Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex.

However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough Read More

Call it the universal truth for retailing; retailers are committed to making the most of every shopper visit but it's often easier said than done. If you're operating a large franchise or retail organisation, the way you advertise your instore promotions and ticketing can have a big impact on your Read More

An ecommerce store is a great option for frugal entrepreneurs – you need very little initial capital to get started, and if you find the right niche it can be a very lucrative project. But, that's only if customers can find your site. Read More

When it comes to social media marketing, there is a common misconception that strategic social media marketing can only really benefit the big enterprise organizations. It actually works better for small businesses. Read More