Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex.
However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough into contextual and situational human relationships to offer a true metric of influence.
The Crossroads of Influence Marketing — Danny Brown
Posted by logistico under MarketingFrom http://dannybrown.me 4010 days ago
Made Hot by: BizRock on May 12, 2013 6:53 pm
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