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For part three in this series, we will look at your content channels…

You know what content you’re going to create
You’ve established your buyer personas
Now you need to determine where to post it
If your content sits on a website and no one reads it, does it do you any good? Of course not! Y Read More

in this article, I'll show you the steps that you can use to convert first time visitors into returning readers and subscribers. Read More

If you don’t know the potentials of $1 and how it can help you in building an awesome blog then you’ve arrived at the right place. At this point in time, when the technology has provided a lot of blogging platforms for free; all you need to take care of is the domain name. Read More

By Luke Clum

Forget fliers, TV ads, and radio jingles that get stuck in your head for days on end. These days, the most cost effective and, well, outright effective way to get your brand in front of consumers is through blogging.

A well-curated blog can establish a business’ position as an in Read More

Traffic is not the only blogging metric. In fact the conversion rate of your blog can prove more important. Here are eight tips to help you improve yours! Read More

Ever feel like your website wasn’t going anywhere? Do you feel like your website could be more if you got that big break?

Stop thinking that shit is going to happen, and start making it happen. Stop thinking about your website as a blog. Think about it as a business.

This Read More

Raven Tools recently published a resource that looks at 28 SEO Metrics and how to use them to communicate the success of marketing campaigns – and thus, the value of your work – to clients.

Next, we wanted to get some different views on the topic. We asked 16 marketers from all industries and wa Read More

5 simple tips from Scott Brinker at the Chief Marketing Technologist Blog on how to present statistics in a way that enhances your credibility Read More

Four brief case studies of how retailers are leveraging the $18 billion spent on our mothers annually, and lessons we can take from their examples. Read More