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Marketing is vital in business. It helps you to generate a constant stream of new and repeat customers, which is key to developing a profitable business.

But it can also be expensive, particularly when you spend time, money and effort on marketing messages that won’t work or won't work well.
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A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services. Read More

In Episode 28 of the Content Marketing Podcast, we're talking authenticity: what it really is, why it's important, and why "just be yourself" is the most bogus advice ever. Read More

Affiliate marketing has been around online at least since Amazon launched in the late 1990s, but has never been given proper credit as a "respectable" monetization avenue. Until now ... Read More

The much anticipated “D-Day” is upon us! In less than a week, Google will be rolling out the controversial Enhanced Campaigns whether you like it or not. If you’re hearing about this for the first time, it’s still not too late to adjust campaigns and bids before the forced rollout. In fact, my coll Read More

Many website owners, even experienced ones, tend to severely over-estimate the value of organic traffic, as opposed to that of paid traffic. Read More

I was on the phone a few months ago with an SEO client, discussing their first completed B2B link building reports. At one point during our call the client asked me if we had noticed any trends in their organic visitor growth. Read More

Some of you will say never to discount price. Getting your pricing right is an important element of marketing. And to get the extra sales boost you may want to consider price promotions. Before you say never it is important to know when to use this tactic and things your need to consider.

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Check out our guide for marketers to learn the best ways to use ‪‎Facebook‬ hashtags to increase exposure. Read More