The much anticipated “D-Day” is upon us! In less than a week, Google will be rolling out the controversial Enhanced Campaigns whether you like it or not. If you’re hearing about this for the first time, it’s still not too late to adjust campaigns and bids before the forced rollout. In fact, my colleague outlined tips to begin the process. For others who have spent the past few months preparing and are finished with the migration, congrats!

But PPC’ers aren’t off the leash quite yet.

The actions over the next few weeks can make or break advertisers’ campaigns. Below is an outline of some questions and tips you should consider to help your team work through the process:





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