Many website owners, even experienced ones, tend to severely over-estimate the value of organic traffic, as opposed to that of paid traffic.

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Written by tiroberts
226 days ago

Many website owners, even experienced ones, tend to severely over-estimate the value of organic traffic, as opposed to that of paid traffic.



Written by lyceum
453 days ago

I don't get, why shouldn't I like organic traffic? I don't want to end my love affair... If I do a break-up, I have to send the "divorce" to a SEO consultant... ;)



Written by tiroberts
454 days ago

Extremely interesting piece, Bryan; and I must say I 100% agree with you. I admit, I used to be a raving fan of SEO and organic traffic. However, as time went on, I began to realize how freaking unreliable it is, what with all of Google's random algo updates, so I just 86'd it all together.

I'm much more partial to social traffic and building up audience driven traffic via tapping into other influencers communities. Driving traffic that way can take some time as well; however, it's much more feasible in my book and the traffic is much more engaged, interactive and will yield higher conversion. At least for me it does.

I also love paid traffic. The speed is great and the predictability is even better. Plus, once you've gotten an well converting sales funnel in place, scaling up with paid traffic is a piece of cake.

I like integrating both paid and social traffic. They work well together and feed off of each other.

This is my first time visiting the Flippa blog and I'm loving what I've read and seen so far, Bryan.. I’ll be sure to share this piece with my social circle. I’ll also comment and share it with the BizSugar community.

Keep the great content coming and I look forward to connecting with you more soon.

Ti



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