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In today's digital environment, influence and popularity matter. Whether you're a startup looking to gain traction, on the hunt for a job, or an entertainer trying to book gigs, it may be tempting to purchase followers. But is risking your reputation worth it? Let's take a look on the infographic. Read More

It’s no secret. Google Plus is a powerful online tool. Three quick and easy ways you can dive in and optimize Google Plus for maximum exposure, improved visibility, and a thriving community! Read More

A comprehensive guide of what you can be getting from Facebook’s paid advertising and how you can streamline your advertising campaign to fit perfectly well with your end goals. Read More

The comments on this video by Rand Fishkin are very telling. They are recent, meaning that the people who made them still believe guest blogging is some kind of SEO tactic. Only it isn’t. The term “guest blogging” was co-opted by the SEO community, but the practice itself was here long before SEO w Read More

From accepting mobile payments to creating mobile landing pages, there are many ways businesses can get the most out of mobile with a limited budget.

Contributor Kristen Gramigna, CMO with BluePay shares her strategies for using mobile in marketing. Read More

With a market cap of $150+ billion and more than 1.23 billion users worldwide, Facebook isn’t just a social network, it’s The social network. Here's a brief history:
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Launching a content marketing campaign without a strong content development strategy is useless. Build a content marketing strategy with these 10 easy steps. Read More

Yes, you read that right…on July 1, 2014, the new Canadian Anti-Spam Law comes into effect and that looks like a great idea…or is it?

I mean we all get spam, right? If it’s not the ‘enlarging of body parts’ to ‘solar power’ to ‘flower delivery’ to ‘cougar dating’ to ‘blood pressure solutions’ to Read More

Long gone are the days when announcing a new book was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Even when you work with a publisher, you cannot count on them doing much publicity for you unless you have a Read More