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I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy. They have high hopes for increased website traffic, email subscribers and sales. Read More

This blog post is meant to help anyone new to Facebook set up a Facebook business page, one of the most fundamental ways to market your business online. Read More

Social Media tipping point, converting to buyers, increasing ecommerce sales and much more. This is our community news roundup where we share information from the blogs and other sources we follow. Read on to find out how you can contribute and help make these updates even better. Read More

If you regularly use Reddit as a way to distribute photo content, you may already be familiar with Imgur. Forbes calls it "the go to host for shared photos on meme-friendly sites." But what you may not also know is that Imgur is also an example of a bootstrapping success story. The company has grow Read More

Brian Chesky, 32, is the founder and CEO of Airbnb, “a community marketplace for people to list, discover, and book unique accommodations around the world” that was founded in 2008 and, in just six years is expected to become the world’s largest hotelier. Read More

Is Content Marketing a useless phrase? Is it impractical and non-measureable? Perhaps. But Mike Allton suggests that it's still an extremely valuable term, and here's why. Read More

So what major trends will persist this year? Which new ones will arise and how can social marketers make the most of the changing landscape? Here are the trends that are expected to hit social media this 2014. Read More

Content types or content styles can differ depending on the type of information you are trying to convey. Though there are a trillion topics that you can write about, there are only a few basic styles in which to present your information. Add these styles into your posting schedule to give yourself Read More

Feel like you have more social media profiles than you can handle? Hootsuite allows you to successfully manage your many profiles from a single dashboard. Read More