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Personalized communication is important these days. No one likes automated responses and canned communication, and we feel let down when we see those template replies. Your potential customers want to work with you. If you treat them like a number, you may lose sales. Read More

Sometimes in business we assume it's the big things that get us noticed. The “go big, or go home” mentality prevails and unless we have the capability to go big, we believe we are stuck with going home and not getting our business and brands out there. Read More

The upside of being on the Internet is how quickly you can reach people and expand your marketplace significantly. That is, however, also the downside. If you're successful at getting attention of consumers online at some point you may become a target for negative attacks. Read More

The founder and former CEO of Staples on how technology is changing the way companies interact with their customers. Read More

Why are you not starting or growing a business? Read More

But what is a social network? Read More

Boost your Search Engine Optimization (SEO) with Social Media Marketing Strategies. IMPAQT's Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns Read More

I think the beautiful thing about the web, social media, marketing, and the business world is that fact that everyone is different. We would like to sit here and say that there are TONS of companies that are the same. There are 30,343 graphic design firms in Indianapolis. Not true, but you get the point. I am not talking about face value. The diff Read More

Firstly, An Apology Please forgive my ignorance in believing that Twitter is about interaction concerning a number of things, including business. Interaction shows relationship, and communication. If you look at the word 'communication' and compare it with 'community' it's pretty obvious that they come from a similar root. Read More

I've been struck by the recent proliferation of audio microblogging or micropodcasting (or micro audioblogging?) apps out there. In addition to Jott (read one of our reviews) and Utterli, there is now Trottr, Chirbit and AudioBoo, just to name a few. While micropodcasting hasn't yet taken off in the way Twitter has (what has?), I really do see the Read More