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Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers. Read More

Australian business coach Greg Chapman discusses the steps of small business development. Most interesting is his analysis of a mature business and the suggestion that businesses that are coasting at this point without growth and evolution may actually be in the first stages of decline. Read More

There are important questions to answer when choosing a bank for your small business. SmallBusiness.com provides some answers. Read More

BizBox's Jerry Kalish explains why you need to hold on to your retirement plan records--and why you need to hold on to some of them for as long as possible. Read More

My startup, HubSpot, has done a fair amount of recruiting/hiring over the past year (the team has grown by over 100%, despite the down-turn in the economy). Along the way, I've found some “patterns” to the recruiting that we do and the kind of people that end up joining us. Read More

In our human need to desire fulfilling all our senses, video blogging (or vlogging) seems the next natural step in the evolution of blogging. A vlog might sound like a fun idea to start up. When done well, it can be a useful tool, too. But there are a few important factors to consider before the cameras start rolling. Read More

Some of you may even feel that your commitment to being honest is what makes self-employment hard, especially when it comes to marketing and sales. It's certainly not difficult to find examples of dishonesty in business. But I wonder why we, who are clear that honesty is not optional, would choose to base our idea of business on behavior we reject Read More

Learn the basics of search engine optimization with this guide. Save money by improving rankings yourself, or be better prepared when hiring an outside consultant. Read More

It is likely that you, or someone working for you will need to interact with a web developer or web development firm. This interaction can sometimes be difficult because you may not know the right questions to ask, or how to request that specific work be completed. This article seeks to discuss how a small business owner can effectively interact Read More

Your home page may be beautiful but it's likely that as many as 1/2 of your site visitors never see it! To improve your sales online, optimize "beyond the homepage" to help customers more quickly find what they want. This short article offers 4 easy tips for improving your site's sales conversion by optimizing non-home page landing strateg Read More