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Big business marketers know that one of the most important elements of a successful marketing plan is knowing what makes you stand out from your competition. Before they spend any money on marketing tactics they work out what sets them apart and importantly what is meaningful to their target market. Developing your brand positioning is very import Read More

Invesp Consulting presents this great list of the top 100 small business blogs via blogrank and includes Google ranking and other details. The list also includes a large smattering of blogs taking the topic of small business from every conceivable angle. This is a great resource if you happen to need to beef up your blogroll with some high quality Read More

When engaged in small business hiring, promote from within suggests Seth Goldman, President and TeaEO of Honest Tea. Though Coca-Cola Company purchased a 40 percent share in Goldman's startup in 2008, Honest Tea, specializing in bottled organic beverages, can fairly be called a small business. Goldman freely admits that the decision to promote fr Read More

Community members are not going follow you around like puppies -- no matter how much you want your fans love you. Communities have ebbs and flows. People in those communities do as well. The guy or gal that's gung-ho about your product or service in September may disappear Read More

3 simple ways to build a tribe of loyal customers. Ed Welch from Tribe Building (www.tribebuilding.com)shared them during our conversation. Read More

There's only 5. Each trait is described clearly, concisely. How many are seen in your company? The results are from a survey of 26,000 people in 31 companies. Read More

When you start a business be it an electrical components, or an apparel store, legal help is imperative. However, you need to ensure that you hire a business attorney who can prudently and effectively address your business needs. The following tips will help you hire a suitable lawyer for your small business. Read More

Conventional wisdom about how to “get the word out” about your products is focused on finding and relating to the “influencers.” If you do this, so we're told, you will get the “big hit” from a mention in a powerful blog or mainstream media publication and that will drive traffic to your website, generating leads that turn into closed business. No Read More

If you're starting a small business, you'll need a business plan, says Abby Prince of SmallBusinessNewz. Experts argue the business plan can be important for small businesses whether you plan to ever approach investors or not. A business plan can answer key questions and be a great exercise for entrepreneurs when considering their startup to det Read More

Currently, it seems like there is a lot going on in the world of search that is pretty exciting for the typical user. Today I would like to point out a few changes I've noticed and what they might mean for your SEM and SEO efforts. Visual Search — images seem to be getting more and more important in the search world. I don't know if it's a func Read More