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A successful email marketing campaign is a mixture of several ingredients which businesses fail to understand. You need to get all these ingredients in right to have a successful campaign. Read More

Have you already had pitching failures? If you are looking for a breakthrough, here is how to improve on your past failures and nail your next sales pitch. Read More

Have you ever launched a campaign around Christmas? If yes, how good were the marketing results? The focus of this article is to provide you with marketing ideas that can help you gain more business and goodwill this Christmas. Read More

All throughout our business career, we’ve been conditioned to believe that “customer is king,” and we need to do whatever it takes to satisfy the customer. Here, a few entrepreneurs are asked, "Should you ever fire a customer?" Read More

People are usually willing to spend more money on high quality products and really good service. Here are some creative ways to define who you are as a company, brand your business and jumpstart your marketing efforts. Read More

I’ve been struck recently by the similarities between physical fitness and productivity. When you think about it, just about everybody would like to be a little bit more productive, and/or a little bit more fit. Read More

These days, you’re lucky if you keep an employee around for five years. Apps, on the other hand, are remarkable if they’re not deleted by 80% of users after one use. That means they need to focus on engagement, and they need to focus on it immediately. Read More

With the holiday season approaching, it’s time for small business owners to start thinking about what gifts to purchase for clients, partners, employees and more. And you don’t need to have a huge budget to purchase business gifts. These 20 options all cost $10 or less. Read More

Want customers to connect with your brand? Give email personalization a try to increase opens and clicks -- and to boost brand engagement levels. Read More

Associate your brand with the pleasant weather by investing in any of the following giveaways this fall. These products offer generous imprint areas to get your brand noticed outdoors. Read More