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In the construction and mechanical industries workers compensation insurance (workers comp) can be a severe expense. Read More

On Monday I wrote a post about reviewing business performance, and I got lots of great responses in the LinkedIn groups where I posted it as a discussion topic. There were many different ideas about what metrics are most important, including customer retention, employee satisfaction, and marketing effectiveness.

Each of these measures are helpful, as are countless others. However... Read More

The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by... Read More

A Golfers guide to Project Management Success. A good game of golf and a well run Project have a number of key traits in common. Read More

There has been a huge increase in 'noise' about social media and how it's changing the way people are experiencing the web. Is Social media replacing the need for website owners to optimise their websites for the search engines? Read More

Einstein had some pretty quotes but my favourite one is the one that goes: insanity is doing the same thing and expecting different results Read More

While LinkedIn is still used by most for recruiting and job search, Twitter is really emerging as a social media site to start career conversations. From my vantage point, the advantage of Twitter is the speed with which you can begin engaging others. Its casual nature breaks down some conversational barriers that might exist otherwise. Read More

Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will... Read More

Interview with Brian Solis author of engage about measurable marketing online. Includes strategies, tips and more from a big time thought leader. Read More